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Why Growth Experiments Matter
You’ve generated a list of growth ideas, prioritized them, and now you’re ready to execute. But reframing growth ideas as experiments requires an extra step. Instead of taking ideas straight from planning to execution, you need a testing plan. But if your team is resource constrained, why does this additional step matter?
How to Run a Marketing Ideation Workshop (+ Miro Template!)
Get unstuck and start generating better marketing ideas, here’s how to plan and run a marketing ideation workshop with your team.
Product-Led Growth vs. Sales-Led Growth: 5 Common Misconceptions
What’s the key difference between Sales-Led Growth and Product-Led Growth? How can you decide which approach works best for your business? For companies who have grown through traditional sales, is it possible to shift toward a more product-assisted approach?