How We Can Work Together
A true partnership in all things growth, consulting projects cover both strategy & execution.
Whether you have a marketing team or need help getting started, Springframe is fully operational as your interim Growth Lead.
Strategy without the execution. Equipping you with the tools & systems you need to succeed, including audits & analysis, strategy sessions, and channel-specific playbooks.
Making sure you have a strong foundation for growth.
Workshops & Trainings
Level up your team with personalized workshops and training. Inspired by Design Sprint methodology, Growth Design workshops can help you get unstuck, generate growth ideas, and energize your broader team around growth.
Customized, channel-specific training also available.
Skills & Channels
- SEO & Content Marketing
- Sales Automation
- Email Marketing
- Digital Advertising - Display and Search
- GTM Strategy
- Growth Process & Workflow Consulting
- Analytics & Dashboarding
- CRO & Landing Pages
Who is this for?
- You've just reached Product-Market Fit, and you're ready to establish Product Channel Fit
- You need to grow your marketing team, but you're not sure where to start
- You need something between an agency and a full-time hire
Meredith provided more than strategic insight and direction but was integral to ensuring the execution led to meaningful business results. Her ability to combine growth strategy and execution was incredible. As a final takeaway, she loves passing this knowledge down through the organization and did a tremendous job teaching the team to continue her amazing work.
Meredith has been an invaluable resource for our team. She brings significant practical experience, creative intuition, a knack for automation and analytics, and a “get it done” approach to the work to pull it all together. We have gotten much further in our marketing efforts than we could have on our own - and it is translating to real value for our business.
Meredith was essential in developing and testing our early-stage go-to-market strategy. When things were unclear, she led our team to define a detailed picture of our target customers, crafted compelling value propositions and messaging and built growth channels for us to run experiments. The difference was night and day. Her work generated new leads, identified ideal partnerships, and gave our team the data and confidence we needed to accelerate our marketing efforts.
We came to Meredith looking for help exploring a number of different avenues for our first growth marketing push, and she was not only enthusiastic and creative, but continued to be supportive long after our engagement. Growth marketing is both a science and an art; to get good results, you need someone who can balance both: you can’t go wrong deciding to work with Meredith!
Springframe is the Chicago-based growth marketingpractice of Meredith Overmyer, focused on helping start-ups and SaaS businesses build sustainable growth systems.
I've helped lead acquisition, engagement, and referral efforts at more than a dozen start-ups over the past 9+ years. I've worked with both B2C and B2B companies and I'm a firm believer that the key to growth is process.
I love working with diverse teams to solve challenging problems and bring innovative products to market. My team includes myself and project partners for design, content creation, and channel-specific needs.