Meredith Overmyer

I build AI-native marketing systems for B2B companies: demand engines, signal infrastructure, and growth programs designed from the ground up to run faster than a human team alone can manage.

I previously ran Springframe, a fractional growth consultancy where I helped early-stage founders build their GTM foundation.

I live in Chicago with my partner and our three kids.

Things I've been building

Paid Media Budget Allocator

Allocate B2B paid media budgets across channels based on pipeline goals.

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Dynamic Experiment Roadmap

Prioritize your next growth experiment based on campaign signals, sales feedback, and intent data.

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Recent Workshops

Sessions I've taught on using Claude for real marketing workflows.

Workshop for The Old Girls Club (OGC)

Claude Cowork for Marketers: Building Your Context Library

A hands-on session on setting up Claude Cowork for marketing work. Focused on building a local context library, then running repeatable workflows like weekly performance updates, product marketing briefs, and content repurposing at scale.

Watch on YouTube →